Steve Jobs stepped down yesterday as CEO of Apple. So I thought it only appropriate to thank him for his enormous contribution to the music industry and overall artistry.
That's right, the music industry.
iTunes changed EVERYTHING!
The labels didn't (and still don't) know how to work like they did before the days of iTunes.
But what I want to focus on is how iTunes made us better song writers and producers.
Or it at least forced our hands...
Before iTunes, in the day and age when we went to the record store to buy a physical CD, (most albums) would have 2-3 top notch songs and the rest was mediocre and/or filler tunes.
*[there are VERY FEW albums that I listen to straight through without skipping a track or two]
iTunes essentially made every song a single. That's how we purchase them now. Filler tunes now will be unheard songs, and potentially millions of 99 cent downloads lost. And since consumer is still king (even Jobs can't change that), our song writing has been forced to put out an album of potential singles.
Jobs forced the hands of the artists to forget about the track 4 and 5, 11 and 12 that served to fill time and space (a lot of the time).
So Mr. Jobs, thanks for your contribution to the music industry, to artists, and to me personally.
Peace,
Ross
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